Publication Design, Print Design                                                      

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Bearing a strong resemblance to the qualities of human spines, the thread, despite being delicate, possesses great inner strength. Supporting one another, the thread and nails serve as allegories of strength, connection and flow. At the same time, we see vulnerability and fragility through the fine thread and the pointy nails. 

This Little Spines anthology is carefully designed so that readers are not taxed with reading and that they are provided with a sense of comfort and pleasure as they move slowly and meditatively across the pages.

All works & photography © Aik Chin Teoh 2018.

Art Direction, Packaging Design, Brand & Identity

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After conducting a series of research on existing cigar packaging, I came out with an alternative packaging design solution in which its structure is made slightly slimmer for comfortable gripping and has an elevated cavity that actually holds the cigars. This way, cigars can be accessed more easily giving consumer a far more enriched user-friendly experience.

This packaging is constructed entirely of a single material and in order to avoid damage to its content, a specially selected non-textural, eco friendly heavy weight paper stock is used. With lesser amount of material used, waste can be reduced to a greater extent. 

Black and high-chroma yellow, both emblems of luxuriance. This is further reinforced by a logo that carries the values of prestige and royalty.

All works & photography © Aik Chin Teoh 2018.

Art Direction, Print Design                                                      

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This project aims to promote Mohawk's newly launched sustainable uncoated paper with high-fidelity print performance, i-Tone.

Served as a tool for the embodiment of Mohawk’s approach in reducing its environmental impact through the production of recyclable windpower - manufactured paper, the design of this paper promotional piece echoes the external form of a windpower and the recycle symbol. Every paper sample can be lifted and is accompanied with quotes reminding user to make wise paper choice. Soft turquoise and delicate lines exude the sense of tranquility, allowing meticulous paper selection. 

Besides an interesting way of getting paper samples into the hands of designers, the distinctive structure signifies the presence of a unique range of Mohawk paper stock in the market.

All works & photography © Aik Chin Teoh 2018.

Art Direction, Packaging Design                                                       

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WELFE, an Australian jewelry label, specializes in creating contemporary hand-crafted jewelry pieces using only components sourced from Australia and New Zealand. 

My packaging design proposal utilizes materials with sensuous surface texture delivering consumer a unique soft feel tactile experience. With special folding techniques, very minimal adhesive substance is required to keep it highly intact and compact during storage and transport. All these elements work together to induce the essence of its current branding, forming a durable timeless packaging that can accommodate and house Welfe's ever-evolving jewelry design.

All works & photography © Aik Chin Teoh 2018.

Art Direction, Brand & Identity                                                      

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Specializing in Taiwanese street food, this newly established food van is given the name 'Eat Out Loud' (EOL), mimicking the loud, bustling and lively atmosphere at Taiwan's streets and night markets. Besides being a derivative of the internet slang 'laugh out loud' (LOL) which is widely used by the target audience both males and females, it signifies an eating spot where you can have a good time eating good food. 

Its corporate identity embraces clean lines and utilizes colour palette that give off a slight retro vibe. The elements of the composition are carefully positioned to establish visual unity.

All works & photography © Aik Chin Teoh 2018.

Art Direction, Packaging Design, Brand & Identity                                                      

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The brief of the project was to establish a new Belgian beer identity and packaging design differentiable from its competitors such as Leffe, Hoegaarden and Duvel.

Derived from the word ‘black and evil’ in Dutch, ‘Bozwart’ reflects the incident when Wahid Juqdin was forced to leave his hometown by his family for committing a severe Muslim sin – his association with alcoholic drinks : BEERS, yet it was his passion in beers that led him to the discovery of 3 special hops found in Watou, Belgium in which when combined, yield an outstanding beer that the world has never tasted before.

Bozwart beer thus embraces a rather masculine appearance and a dark colour palette. The golden divergent rays along with the logo that is built based on the three hops serve as visual instruments to commemorate the history of this dark ale Belgian beer.

All works & photography © Aik Chin Teoh 2018.

Web Design, Art Direction                                                     

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The SCEI VCE Institute website is designed and developed in a way that creates an effective web navigation system to ensure usability. The key feature of this website lies on its user-centric design and systematic classification of its content which aims to facilitate users' interaction with the different parts of the website as well as to simplify the process of perceiving presented information.              

All works & photography © Aik Chin Teoh 2018.

Animation, Photography                                                     

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The opening sequence of the film Blade Runner comprises of a series of light waves conjuring up the ambience of the film's setting, a futuristic city in Los Angeles which is dark, penetrated only by neon and flashing lights.

The opening sequence utilizes a contemporary
typeface with a digitally synthesized soundtrack to complement the sci-fi ultramodern impression, providing the audience with a mystical journey to the film. 

All works & photography © Aik Chin Teoh 2018.

Art Direction, Brand Identity                                                     

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MedipaQ is a newly established pharmaceutical company based in New South Wales, Australia that offers sustainable industry-certified packaging services. A set of visual communication devices is specifically designed to highlight and express MedipaQ’s prime values that centered around its quality, eco-friendly and innovative pharmaceutical packaging solutions. The result is a visual system with clean structure, vibrant colours and minimalistic graphics that elevates its customers’ perceptions of trust and innovation.

All works & photography © Aik Chin Teoh 2018.

Photography, Conceptual Design                                                      

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This is a visual documentation of a close encounter with what is being experienced by a synesthetic - a particular sensation that can be felt through colours. 

All works & photography © Aik Chin Teoh 2018.

Art Direction, Publication                                                     

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This annual report reflects the space within Craft in which every work of art is displayed in a way that can be viewed from myriad angles, inviting an array of interpretations from the audience. This is further represented by the elevated surfaces of the cover with gaps denoting the process of peeping into the gallery and the artists' oeuvre.

All works & photography © Aik Chin Teoh 2018.